With some of the recent concerns over racial discrimination in our state, it is important to identify and celebrate examples of people taking a stand against bigotry. OneWVU was developed after a WVU soccer player, who is black, was harassed with a racial epithet on campus. WVU’s soccer coach, Marion LeBlanc, who is also black, approached the university’s Office for Social Justice.

“The same guys who yelled at my kid from my team are probably the same guys who are cheering Steve Slaton when he scores a touchdown,” LeBlanc said. “We should have that same attitude off the field as well.”

The result? A comprehensive, uplifting communications campaign designed to help the WVU community see themselves together on the same team. You can read about the details in Charleston’s Daily Mail and view the video on YouTube. 

We can’t emphasize enough how much this proactive, positive, aspirational communication is critical to our state’s success in today’s diverse world. It helps build our internal and external image in ways that benefit us all.